For years, Havaianas partners with the Instituto de Pesquisas Ecológicas (IPÊ) with the goal of preserving Brazil's flora and fauna. This year, the Havaianas IPÊ collection features the yellow-Spotted Amazon River Turtle and the puma. 7% of the sales from the IPÊ collection goes to the institute, which aims to protect the Atlantic Forest, the Amazon, the Pantanal, and the Cerrado.